High-LevelInvestmentPromotionConferenceofBosniaandHerzegovinaandBusinessForumforChineseEnterprisesHeldinSarajevo.
OnSeptember3,2026localtime,theHigh-LevelInvestmentPromotionConferenceofBosniaandHerzegovinaandBusinessForumforChineseEnterpriseswasheldattheParliamentBuildingofBosniaandHerzegovinainSarajevo.RepresentativesfromBiHgovernmentdepartments,investmentpromotionagencies,andchambersofcommercegatheredwithaChineseentrepreneurdelegationtoengageinin-depthexchangesontheinvestmentenvironment,keyindustries,majorprojects,andpracticalcooperationbetweenChineseandBiHenterprises,jointlyexploringnewopportunitiesforChina-BiHeconomicandtradecooperation.
TheforumwasjointlyorganizedbytheMinistryofFinanceandTreasuryofBiH,theForeignInvestmentPromotionAgency(FIPA),andtheForeignTradeChamberofBiH,withtheattendanceofrepresentativesfromtheEmbassyofBiHinChinaandtheChineseEmbassyinBiH.EntrepreneurrepresentativesfromChina’sconstructionengineering,realestatedevelopment,consumergoodsmanufacturing,powerandenergy,newenergy,digitaleconomy,vocationaleducation,andbuildingmaterialsandhomefurnishingsectorsparticipatedintheforum.
BiHSendsPositiveSignalsforInvestmentCooperation
Attheopeningceremony,SlavisaCeranic,AssistantMinisteroftheMinistryofFinanceandTreasuryofBiH,attendedanddeliveredaspeechonbehalfoftheMinisterofFinanceandTreasury.HestatedthattheBiHgovernmentattachesgreatimportancetointernationalinvestmentandiscommittedtofosteringastable,transparent,andpredictableinvestmentandbusinessenvironment.WhatBiHhopestoattractisnotonlycapital,butalsoinvestmentsthatcancreatenewvalue,includingnewtechnologies,newjobs,newexportcapabilities,andnewindustrialdevelopmentopportunities.
SlavisaCeranic,AssistantMinisteroftheMinistryofFinanceandTreasuryofBiH,deliveringaspeech
CeranicpointedoutthatChineseenterprisespossesscapital,technology,andglobalmarketexperience,whileBiHboastsanindustrialfoundation,professionaltalent,naturalresources,andgeographicaladvantages.Thetwosidescanfurtherstrengthencooperationininfrastructure,energy,andindustrialmanufacturing.”WehopethatChineseenterpriseswillseeinBiHnotonlyamarket,butapartnerworthyoflong-termcooperation,”hesaid.
MarkoCubatlija,DirectoroftheForeignInvestmentPromotionAgency(FIPA)ofBiH,presentedtheinvestmentenvironmentandindustrialdevelopmentopportunitiesinBiH.HenotedthatBiHisstrategicallylocatedintheimportantregionofSoutheasternEuropeandtheBalkanPeninsula,connectingthemarketsofCentralEurope,theAdriaticSea,andSoutheasternEurope,withgeographicalandindustrialadvantagesintransportation,energy,industrialmanufacturing,andresourcedevelopment.Duringtheforum,CubatlijaalsoprovideddetailedinformationonBiH’sinvestmentpolicies,competitiveindustries,andprojectswithinvestmentpotential,andexchangedviewsonissuesofconcerntoChineseenterprisesregardingtheinvestmentenvironment,industrialcooperation,andprojectimplementation.
MarkoCubatlija,DirectoroftheForeignInvestmentPromotionAgency(FIPA)ofBiH,deliveringapresentation
CubatlijastatedthatwiththecontinuousrestructuringofEuropeanindustrialandsupplychains,BiHisembracingnewdevelopmentopportunitiesinattractingindustrialinvestment,developingmanufacturing,advancingenergytransition,andexpandingregionalmarketcooperation.ForChineseenterprisesseekingtofurtherexpandintotheEuropeanandBalkanmarkets,BiHisemergingasaninvestmentdestinationandregionalcooperationhubworthyofattention.
AdvancingCooperationfrom”Exchange”to”Action”
SinisaBerjan,AmbassadorofBiHtoChina,statedinhisspeechthatinrecentyears,hehascontinuouslyintroducedBiHtoChineseenterprisesandpeoplefromallwalksoflife,hopingthatmoreChineseenterpriseswouldvisitBiHtopersonallylearnaboutthelocalmarket,industries,andprojects.ThearrivalofthisChineseentrepreneurdelegationinBiHisapositiveresponsetothisinvitation.
SinisaBerjan,AmbassadorofBiHtoChina,deliveringaspeech
BerjannotedthatBiHandChinaenjoyasoundandfriendlycooperativerelationship,andthecurrentimportanttaskistofurthertranslatethetraditionalfriendshipbetweenthetwocountriesintomoreconcreteeconomicoutcomes,promotingmoreinvestment,jointventures,newtechnologies,newjobs,andlarger-scaletradeexchanges.”Therealachievementisnothowmanyspeechesweheardtoday,norhowmanybusinesscardsweexchanged,butwhatwillhappenafterthisforum,”heemphasized.
Dr.ZdravkoMarinkovic,PresidentoftheForeignTradeChamberofBiH,statedthateconomiccooperationbetweenChinaandBiHshouldnotremainsolelyattheleveloflarge-scalestrategicprojects,butshouldfurtherpromotedeepconnectionsbetweentheenterprises,industries,andmarketsofbothsides.HepointedoutthattheBeltandRoadInitiativeprovidesanimportantplatformforeconomicandtradecooperationbetweenthetwosides,whosevalueisreflectednotonlyinlargeinfrastructureprojects,butalsoinfosteringconnectionsbetweenenterprises,markets,technologies,anddevelopmentresources.
Dr.ZdravkoMarinkovic,PresidentoftheForeignTradeChamberofBiH,deliveringaspeech
MarinkovicstatedthatBiHhopestofurtherexpandopportunitiesforitsdomesticproductstoentertheChinesemarket,particularlyexploringmoreopportunitiesforcooperationinmetalprocessing,woodprocessing,electricalindustry,andfoodproducts,whilepromotingcooperationingreentransition,digitaleconomy,energyefficiency,andtalentdevelopment.TheForeignTradeChamberiswillingtoserveasanimportantbridgeconnectingBiHandChineseenterprises,helpingbothsidesfindpartnersandexpandmarkets.
Sejla,DirectoroftheOfficeofthePresidentoftheForeignTradeChamberofBiH,deliveringaspeech
ChineseSideProposesFiveKeyCooperationDirections
ZhaoZichen,Secretary-GeneraloftheModernServiceIndustryWorkingCommitteeoftheEconomicJointCommitteeofChinaCommercialStockEnterprises,deliveredaspeechattheforum.ShestatedthatthepurposeofleadingthisChineseentrepreneurdelegationtoBiHisnotonlytounderstandthelocalinvestmentenvironment,butmoreimportantly,toseekcooperationprojectsthatcanbetrulyimplementedthroughon-sitevisits,governmentexchanges,andenterprisematchmaking.Thedelegationcoversmultipleindustrialsectorswithstrongindustrialcomplementarity.
ZhaoZichen,Secretary-GeneraloftheModernServiceIndustryWorkingCommitteeoftheEconomicJointCommitteeofChinaCommercialStockEnterprises,deliveringaspeech
ZhaoZichenpointedoutthatBiHislocatedinthecoreregionoftheBalkanPeninsulaandservesasanimportantnodeconnectingtheEuropeanmarket.Chineseenterprisespossesscapital,technology,industrialcapabilities,andglobalmarketexperience,whileBiHenjoysadvantagesingeography,industry,talent,andresources.Complementarystrengthsformthefoundationofbilateralcooperation,andpromotingprojectimplementationisthegoalofbilateralcooperation.RegardingfutureChina-BiHcooperation,sheproposedfivekeycooperationdirections:
First,jointlybuildingaChina-BiHInnovationandIndustryIncubationCenter.Leveragingtheindustrialresourcesandtechnologicaladvantagesofbothsides,theinitiativeaimstopromotetheconstructionofaninnovationandindustryincubationplatform,focusingontraditionalindustryupgrading,high-techresearchanddevelopment,innovativeenterprisecultivation,andcommercializationofscientificandtechnologicalachievements,providingservicessuchaspolicyconsulting,projectincubation,marketexpansion,andresourcematchmakingforenterprisesofbothsides.
Second,deepeningcooperationindigitalinfrastructureandartificialintelligenceindustries.Cooperationwillbecarriedoutindigitalinfrastructure,artificialintelligenceapplications,digitalcontent,andcross-bordere-commerce,exploringtheapplicationofAItechnologyingovernmentaffairs,judiciary,culturaltourism,andotherfieldstopromotethedevelopmentofthedigitaleconomy.
Third,promotingtheestablishmentofa”BiHInternationalSilkRoadReceptionHall”.Leveragingtheglobal”SilkRoadReceptionHall”cooperationnetwork,theinitiativeexplorestheestablishmentofanInternationalSilkRoadReceptionHallinBiH,buildingadual-drivenmodelof”offlinephysicalplatform+onlinedigitalexhibitionhall”,continuouslyconductingprojectpromotion,enterprisematchmaking,investmentnegotiation,andculturalexchanges,makingitanimportantcooperationnodeconnectingChineseenterpriseswithBiHandEuropeanmarkets.
Fourth,promotingvocationaleducationandtrainingbaseconstruction.Addressingthetalentneedsindigitaleconomy,advancedmanufacturing,andmodernservices,theinitiativepromotesjointprogramdevelopment,facultyandstudentexchanges,jointtraining,andtrainingbaseconstructionbetweenChinesevocationaleducationinstitutionsandBiHuniversities,providingtalentsupportforindustrialcooperationbetweenthetwosides.
Fifth,conductingpreciseenterprisematchmakingacrossmultipleindustries.Targetingtheindustriesoftheenterprisesinthisdelegation,furtherspecializedmatchmakingwillbeconductedwithrelevantBiHgovernmentdepartments,industryorganizations,andlocalleadingenterprises,engaginginin-depthnegotiationsonindustrialinvestment,commoditytrade,productioncapacitycooperation,andmarketexpansiontopromotemorepracticalcooperationoutcomes.
ConnectingResourcesThroughPlatforms,PromotingImplementationThroughCooperation
AstheorganizerofthisChineseentrepreneurdelegation,SanchuangHeyi(Beijing)TechnologyCo.,Ltd.hascontinuouslyfocusedontheinternationaldevelopmentneedsofChineseenterprisesandactivelyparticipatedininternationaleconomicandtradeexchangesandindustrialresourcematchmaking.Inrecentyears,thecompanyhasactivelybuiltcommunicationbridgesamonggovernments,institutions,andenterprisesaroundthe”GoingGlobal”ofenterprises,internationalprojectcooperation,industrialresourcematchmaking,andcross-bordereconomicandtradeexchanges,promotingChineseenterprisestoestablishmorestableandefficientcooperativetieswithoverseasmarkets.OrganizingChineseenterprisestovisitBiHthistimeispreciselytoenablemoreChineseenterprisestogainanin-depthunderstandingoftheBiHmarketandpromotetheimplementationofpracticalcooperationprojectsthroughthemodelof”governmentsettingthestage,institutionscoordinating,andenterprisestakingthespotlight”.
Duringtheforum,participatingguestsalsoengagedinin-depthexchangesonkeyinvestmentprojectsinBiH,economicandtradecooperationopportunities,industrialdevelopment,andtheinvestmentneedsofChineseenterprises.Allparticipatingpartiesunanimouslyagreedthatfrominfrastructuretoenergy,fromadvancedmanufacturingtodigitaleconomy,fromvocationaleducationtomodernservices,fromcommoditytradetoindustrialinvestment,ChinaandBiHenjoybroadcooperationspace.Friendshiprequiresexchange,andcooperationrequiresaction.Promotingcooperationfrom”acquaintance”to”mutualunderstanding”andfrom”exchange”to”action”hasbecomeanimportantconsensusofthisforum.