WUHAN, May 29, 2026 – WLMOUSE, a premium gaming peripherals brand, officially opened its first Central China flagship store at Wuhan Optics Valley Walkway, simultaneously launching the brand‑new Beast G co‑branded series. The opening day saw explosive online and offline popularity. Backed by its parent company Jiangxi Dewa Electronics Industrial Co., Ltd., which owns a 150,000㎡ manufacturing cluster and over a decade of OEM experience for top international brands, WLMOUSE has made a strategic leap from online‑only to offline retail, and from purely tech‑driven to a blend of technology and culture. The Beast G series quickly won market recognition with its innovative materials, flagship specs, and differentiated pricing, setting a benchmark for Chinese gaming peripherals under a “tech + culture” dual engine.
1. Brand Upgrade: From Online Focus to In‑Store Experience
Founded in 2023, WLMOUSE has lived by the philosophy “All beings have souls, and by the soul they live,” focusing on unique design, cutting‑edge tech, and new materials. It quickly built a strong reputation among Gen‑Z gamers. The brand is dual‑certified under ISO 9001 (quality) and ISO 14001 (environmental management). According to a 2025 report by the China Electronic Energy Saving Technology Association, fewer than 15% of domestic gaming peripheral brands hold ISO 14001 certification – giving WLMOUSE a clear differentiator. In just two years, its products have reached 158 countries and regions, including Asia, North America, Europe, South America, and Australia.
Despite strong online performance, WLMOUSE recognized that gaming peripherals are fundamentally about feel – switch feedback, grip comfort, material texture – which cannot be fully conveyed through a screen. That’s why the brand chose Wuhan Optics Valley Walkway for its first Central China store. The store features a pro‑grade e‑sports battle station where players can experience the full product lineup built with aerospace‑grade magnesium alloy, one‑piece forged carbon, micro‑crystalline composites, and other advanced materials. The store opening and Beast G debut mark a critical step in WLMOUSE’s transition from online‑only to offline engagement.
2. Beast G Collaboration: From IP Licensing to Cultural Expression
Co‑branding is a core strategy for WLMOUSE to connect with young users and build a brand ecosystem. The first collaboration for the Beast G series features the massively popular Chinese anime Fei Ren Zai (also known as Non Human), which has garnered tens of billions of views and consistently high ratings on Douban. The co‑branded products include full customization – mouse design, packaging, dongle, and carrying case. Within three days of launch, demand outstripped supply across multiple online channels, proving the deep synergy between Chinese anime IP and gaming peripherals.
WLMOUSE’s co‑branding roadmap extends far beyond this. In March 2024, the brand teamed up with You Shou Yan (another hit Chinese anime with 350 million Bilibili views and a 9.6 rating) to release six color‑way co‑branded mice – all sold out within three months. In 2025, a collaboration with the Jian Lai animation (over 3 billion views and a Douban score above 8.5) created the industry’s first “Chinese‑style Taoist artifact,” which hit #2 in its category on launch day. The May 2026 Fei Ren Zai launch, synchronized with the flagship store opening, created powerful cross‑channel momentum.
3. Product Breakthrough: Mass‑Market Lightweight via Material Innovation
The Beast G’s most significant industry contribution is democratizing lightweight design through material innovation. The series debuts a new micro‑crystalline composite – an advanced material originally used in aerospace, known for high strength and low density. This allows a seamless, hole‑free body: the mini version weighs just 35g, the standard version ~38g, and the max version ~41g, accommodating small, medium, and large hands as well as palm, claw, and fingertip grips. Many competitors use perforated shells to shed weight – which trap dust and reduce structural integrity – while WLMOUSE achieves extreme lightness without drilling.
On the performance side, the Beast G is powered by the PAW3950HS flagship sensor and Nordic 54L15 MCU, supporting an 8K Hz polling rate. In professional reviews, the Beast MAX series scored 9.8/10 on RTings’ wireless sensor latency test, surpassing flagship models from Logitech and Razer; all three mice ranked among the global top ten – the only Chinese brand to do so. Pricing is set at 399 CNY for the base model and 499 CNY for the co‑branded version, bringing a 35g‑class lightweight device to a much wider audience – what many call a “democratization of lightweight technology.”
4. Industry Impact: A Blueprint for Chinese Premium Peripherals
The Beast G launch is a landmark event for Chinese brands competing head‑to‑head with international giants in the premium gaming peripheral space. As of today, 24 top‑tier professional e‑sports players across Valorant, League of Legends, CS2, and other major titles use WLMOUSE as their primary gear – a 1.18% pro usage share, ranking 8th globally. WLMOUSE is the only Chinese brand in the top ten that manufactures magnesium‑alloy gaming mice. According to the 2025 China E‑Sports Industry Report, China’s e‑sports revenue reached 29.331 billion CNY, with over 495 million users, and 54% of professional tournaments now use full offline formats – accelerating the trend toward physical venues. WLMOUSE’s offline store expansion and Beast G launch directly address this shift.
From material innovation to full‑category expansion, from online roots to offline presence, from product manufacturing to IP‑driven cultural ecosystems – WLMOUSE is breaking new ground through co‑branding, building a solid tech foundation, and connecting with users through experience. With the Central China flagship store and Beast G as a new starting point, the brand will continue to develop next‑gen metals and nylon‑composite eco‑materials to replace traditional plastics, while broadening its product line from mice to keyboards, headsets, and mouse pads – delivering high‑performance, lightweight, Chinese‑aesthetic gear for both pro players and gaming enthusiasts.